Monday, March 1, 2010

Lecture 15: Auction basics

Today we went through a brief overview of sponsored search and then transitioned into the basics of auction theory.  We didn't quite make it through the "basics of auction theory" lecture notes, but I'll post them soon anyway.  Next class we'll finish up those notes and then move on to studying how ad auctions actually work.

Note -- We took a vote in class and decided to change the project plan assignment deadline until the end of finals.  So, the project plans are now due on 3/17.

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